Four Years. Go.

What if you’re given 4 years to change the direction of the world? What if this deadline stirs humanity into action with a sense of focus and direction and energy never seen before?

Four Years Go

Four Years.Go. is an international campaign by The Pachamamma Alliance to bring about a shift in consciousness.  Here is their campaign message:

Imagine turning things around in 4 years!

FOUR YEARS. GO. is a rallying call asking us all to…

 - Wake Up to the enormous harm we are doing to Earth and ourselves

Wake Up to the profound opportunity we have now to create a future to match our deepest longing and greatest dreams

Become change agents in redirecting humanity’s current path from self-destruction to sustainability

Do it now. Don’t wait for anyone or anything. And complete it by 2014.

There’s still time to act, but no time to waste.

Watch the campaign video by Four Years.Go.  here:

More about Four Years.Go from the campaign founders

“Four Years. Go. is an initiative spearheaded by a growing worldwide coalition of leading organizations and individuals committed to building a sustainable, just and fulfilling world. It began as a partnership of Wieden + Kennedy, the largest independent advertising agency network in the world (creators of Nike’s “Just do it” advertising campaign and Lance Armstrong’s “Live Strong” yellow bracelet campaign), and The Pachamama Alliance, a nonprofit organization committed to an environmentally sustainable, spiritually fulfilling and socially just human presence on this planet. It quickly became apparent that this work had been percolating and in development by other organizations, which are now part of the core team, namely P:5Y—Peace in Five Years, and the 2020 Fund. Some 450 allied organizations have come on board as supporters of this global movement, and that number grows daily.”

“The new FOUR YEARS. GO. campaign was launched in March 2010, and in its first month has reached more than 50,000 people. Recognizing that the next few years provide us the monumental challenge and opportunity of impacting the trajectory of life on this planet for the next 1,000 years, FOUR YEARS. GO. is a common rallying call for collaborative action across the globe. The campaign is fostering a coalition amongst individuals, NGOs, companies, and communities to ignite a movement whose goal is catalyzing a shift in humanity to a sustainable, just and fulfilling path by 2014.”

 Lynne Twist presents the reasons for FOUR YEARS. GO.

Register your organisation as an ally to support this as we have.

Follow them on the Four Years.Go.org website, on Twitter and on Facebook.   

The call for a change in collective political will is more urgent than ever. Can we change the direction of the world by setting clear goals and milestones in a short frame of time. It’s worth a shot!

Four Years.    GO!!


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Posted by on May 14 2010. Filed under Climate Change, Green Action. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

2 Comments for “Four Years. Go.”

  1. [...] This post was mentioned on Twitter by Angela Stroup. Angela Stroup said: Four Years. Go. http://bit.ly/9JNvAK via @AddToAny [...]

  2. [...] a post introducing FOUR YEARS. GO. on Eco Walk the Talk, Bhavani Prakash passes on the campaign’s message. She encourages her readers to watch the [...]

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